Blog

Once you take a close look through your clothes, you may realize that you don’t have enough tops that provide you with the high level of comfort you need. Perhaps you need a new collection of tops that are made with modern styles.  You could be in the habit of learning about the latest top styles that you can match with a great pair of leggings. Cropped Tanks are a...

Sometimes people ask us about why we picked this name for our brand.  After all, a brand name is important. Everyone knows that. Whether you are doing e-commerce or bricks and mortar retail, your brand name says a lot about you, and what you decide to do in the business world.  In our case, it also has to do with how we see our customers and our mission in the...

Fitness is a passion for millions of Americans. In fact, over 64 million Americans have gym memberships. There are few things as rewarding as going to the gym and pushing your body to its limits. If you are new to the world of working out in the gym, you might be unaware of how important the right clothing is. You need comfortable and specially designed clothing to stay comfortable while...

When we thought about opening this e-commerce store, we thought about it long and hard. It's exciting, but it's also a big project. As we mentioned elsewhere on the website, fighting cancer is a big part of our business philosophy. That's why we’re dedicating 50% of all sales to that particular cause! We think that makes this a unique e-commerce shop for athletic and recreational clothing and gear. But we've...